Privacy Policy

1. Data Controller

The data controller responsible for your personal data is Alps Electrical Ltd, registered in England and Wales under company number 14434249. Our registered address is 10 Levington Mews, Thirsk Road, Kirklevington, Yarm, TS15 9WF.

You can contact us about data protection matters by emailing info@alpselectrical.com or calling 01642 790 489.

2. What Data We Collect

We may collect and process the following personal data:

• Identity data: Your name, title and contact details including email address, telephone number and postal address.
• Property data: Information about your property including address, roof orientation, energy usage and property type, collected during surveys.
• Transaction data: Details of payments, invoices, quotations and contracts relating to our services.
• Technical data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
• Communication data: Records of correspondence including emails, phone calls, enquiry forms and messages.
• Installation data: Photographs of installations, MCS certificates, DNO notifications and electrical certification documents.

3. How We Collect Your Data

We collect personal data through:

• Direct interactions: When you fill in our contact form, call us, email us or provide information during a property survey.
• Automated technologies: As you interact with our website, we automatically collect technical data through cookies and similar technologies. See our Cookie Policy for details.
• Third parties: We may receive data from Checkatrade (reviews and customer feedback), social media platforms when you interact with our content, and referral partners.

4. How We Use Your Data

We use your personal data for the following purposes, with the corresponding lawful basis under UK GDPR:

5. Third-Party Services

We use the following third-party services that may process your data:

Checkatrade

We are a Checkatrade Verified member. When you leave a review on Checkatrade, your name and review content are published on our Checkatrade profile and may be displayed on our website. Checkatrade processes data in accordance with their own privacy policy. We may share your contact details with Checkatrade for the purpose of requesting a review following completion of work.

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects anonymised data about page views, session duration, traffic sources and user interactions. Google Analytics uses cookies to collect this information. Data is processed by Google LLC in accordance with their privacy policy. IP anonymisation is enabled. You can opt out of Google Analytics tracking by using the Google Analytics opt-out browser add-on or by managing your cookie preferences.

YouTube Embeds

Our website embeds YouTube videos showcasing our installations. We use YouTube’s privacy-enhanced mode (youtube-nocookie.com) where possible, which does not set tracking cookies until you actively play a video. When you play an embedded video, YouTube (Google LLC) may collect data including your IP address and viewing history in accordance with their privacy policy.

MCS and NAPIT

For MCS certified solar and battery installations, we are required to submit installation data to the MCS database. This includes your name, address, installation details and system specifications. This data sharing is a legal requirement for MCS certification and compliance with consumer protection schemes. NAPIT receives notification of notifiable electrical work for Building Regulations compliance.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected. Specific retention periods are:

• Enquiry data: 2 years from the date of last contact if no contract is entered into.
• Contract and installation data: 7 years from completion for tax and legal compliance, plus the duration of any applicable warranty period.
• Electrical certificates and MCS documentation: Retained indefinitely as these are lifetime records for the property.
• Website analytics data: 26 months (Google Analytics default retention period).

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request that we correct inaccurate or incomplete data.
• Right to erasure: You may request that we delete your personal data, subject to legal retention requirements.
• Right to restrict processing: You may request that we limit how we use your data.
• Right to data portability: You may request a machine-readable copy of your data.
• Right to object: You may object to processing based on legitimate interest.
• Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at info@alpselectrical.com. We will respond to your request within 30 days.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website uses SSL/TLS encryption. Customer data is stored securely with access restricted to authorised personnel only. We do not store payment card details.

9. International Transfers

Some of our third-party service providers (including Google Analytics and YouTube) may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, including adequacy decisions, standard contractual clauses or other approved transfer mechanisms under UK GDPR.

10. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). The ICO can be contacted at ico.org.uk or by calling 0303 123 1113. We would appreciate the opportunity to resolve any concerns directly before you contact the ICO.

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

For any questions about this privacy policy or your personal data, please contact us at info@alpselectrical.com or call 01642 790 489.